1. Introduction – Background and Executive summary

The media production project is a university based module where Public Relations, Media and Journalism students are expected to source a client and work alongside them to produce an integrated media package. In this report we will describe fully the execution of the project and provide further information on our decisions.

Our client (Judy Laing) is a local Aberdeen portrait photographer who specialises in families and child photography with a background in primary school teaching. She is a connection through a group member from a previous project.

Our aims and objectives involve to deliver a successful and relative media campaign through different platforms including video, social media and print.


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