7. Risk Analysis

The main goal of our campaign is to gain more customers for Judy. This will mainly happen through a few video commercials and social media competition. Thus, the main risks the campaign faces are to do with the production of the video commercials as well as copyright issues and on social media, lack of impact or not reaching the intended target group. It is important that we evaluate what the risks are and how to manage them if they occur but mainly how to prevent them from happening.